Sean Nixon's Advertising Cultures: Gender, Commerce, Creativity (Culture, PDF

By Sean Nixon

`Nixon's research is a tremendous contribution to the cultural sociology of the recent carrier quarter pros and their gendered identities.It's value lies in it truly is skilful synthesis of distinct ethnographic examine and social conception. it is a surely leading edge publication which reopens cultural debate approximately advertisements and society' - Frank Mort, Professor of Cultural heritage, college of East London

`Advertising Cultures is a lucid, thorough and hugely attractive account of advertisements creatives that unlocks the most important concerns for figuring out the tradition industries: creativity and gender. It marks a big new contribution to the cultural research of monetary existence' - Don Slater, London university of Economics

The fiscal and cultural function of the `creative industries' has received a brand new prominence and centrality lately. This new salience is explored right here in the course of the so much emblematic inventive undefined: advertising.

Advertising Cultures also marks an important contribution to the examine of gender and of business cultures via its detailing of ways gender is written into the artistic cultures of advertisements and into the subjective identities of its key practitioners.

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Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation and Identity series) by Sean Nixon


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