By Cecilia Grieco
This publication explores the range of Social effect evaluation (SIA) types and descriptions a self-assessment on versions to help social marketers. The chapters hint the concept that and origins of social entrepreneurship and elicits present implementation of SIA versions by way of social agencies. the great assessment of over 75 SIA types may be particularly helpful for social marketers and researchers.
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Assessing Social Impact of Social Enterprises: Does One Size Really Fit All? (SpringerBriefs in Business) by Cecilia Grieco