By Terence E. McDonnell
McDonnell argues that those well-designed campaigns are present process “cultural entropy”: the method wherein the meant meanings and makes use of of cultural items fracture into substitute meanings, new practices, failed interactions, and blatant omit. utilizing AIDS media campaigns in Accra, Ghana, as its crucial case examine, the publication walks readers via best-practice, evidence-based media campaigns that fall absolutely flat. woman condoms are become bracelets, AIDS posters develop into domestic undefined, purple ribbons fade into crimson lower than the sun—to identify a number of mess ups. those harmful cultural misfires aren't random. quite, McDonnell makes the case that those disruptions are patterned, common, and inevitable—indicative of a broader technique of cultural entropy.
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Extra resources for Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns
Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns by Terence E. McDonnell